Introducing Reveal by Halle Berry

Introducing Reveal by Halle Berry

The fragrance that reveals yourself, your story, your soul

New York, NY (February 08, 2011) /PRNewswire/ — Coty Inc. announces the launch of Reveal by Halle Berry, an alluring new fragrance that speaks to the iconic beauty’s glamour and confidence while revealing the intriguing complexity of a woman.




The perfect complement to her fragrance collection, Halle by Halle Berry and Pure Orchid by Halle Berry, Reveal is a memorable fragrance that captures the spirit of classic glamour with a modern and sexy twist. A perfect balance of timeless sophistication and easy elegance, Reveal is truly reminiscent of what it means to be naturally glamorous – an intriguing blend of confidence, charisma, realness…with a touch of mystery.



“Reveal is an invitation for women to share their story, to reveal some parts of themselves that they have not yet expressed,” says Halle Berry. “It is a timeless fragrance that I think will make women feel beautiful and confident.”

“Halle Berry is one of Hollywood’s greatest treasures but despite her public persona, she remains an enigma. Reveal is about the mystery behind the woman; that indescribable quality that captivates and intrigues us,” says Steve Mormoris, Senior Vice President Global Marketing Coty Beauty.
The Fragrance

Created in partnership with Richard Herpin of Firmenich, this beautiful floral woody composition is a versatile scent with a unique signature blending classic sophistication with modern sexiness.

Reveal opens with a sparkling burst of naturally fresh, fruity top notes. Halle’s favorite flower, the delicate and luminous mimosa, blends with undertones of peach, honey dew melon and red berries to create a sense of drenched lushness and sparkling radiance. At its elegant heart, a soft and light floral bouquet of plumeria flower, iris blossom and neroli petals blooms on the skin, evoking utter femininity. The fragrance then settles on a seductive base of vetiver, cashmere woods and skin musk, delivering a creamy addiction that leaves an intoxicating trail.

Halle Berry comments, “Reveal has a perfect balance. Light and fresh, it becomes sexier and more mysterious as you wear it. The iris is a very special part of this composition. The scent of iris can be a bit dark or woody, but I decided to choose facets of it that make it feel velvety soft and airy.”

Top: Mimosa Flower, Juicy Peach, Honey Dew Melon, Red Berries

Heart: Iris Blossom, Plumeria Flower, Neroli Petals

Base: Vetiver, Cashmere Woods, Skin Musk

Perfumer: Richard Herpin of Firmenich
The Design

The Reveal bottle design is an exquisite vintage-style bottle with a contemporary twist. Taking inspiration from the art deco era and Halle’s own memories of a beloved object d’art, the flacon is curvaceously shaped like a four-sided teardrop, with ridges that make it beautifully tactile. The heavy glass is transparent to let the light golden juice inside shine through, and is topped with a jewel-like cut cap.

Equally as chic and refined, the fragrance box is embossed with ridges that echo the bottle shape, and is colored a sheer, yet warm gold to complement the juice within.

Designer: Jane Tarallo
The Advertising

In the print advertising campaign, photographer Cliff Watts captures Halle’s inner glow and confidence in an iconic image that is beautiful in its simplicity. Halle’s natural glamour radiates from within, while her expression hints at a secret about to be revealed.

Created by film director Jonas Akerlund, the unique to its genre TV advertising campaign reveals a rarely seen side to the actress, a seductive Halle that normally is kept off-camera. Engaged in an intimate interview session with a mysterious man, Halle gives us a glimpse of the real woman behind the sexy and confident look. As the interview progresses, the flirtation builds to an intriguing moment of unspoken seduction… revealing something, not everything.

Advertising Agency: Laird & Partners

Creative Director: Hans Dorsinville (Laird and Partners)

Photographer: Cliff Watts

TV Director: Jonas Akerlund
The Collection
Eau de Parfum 0.5 oz./15 ml $17.00
Eau de Parfum 1.0 oz./30 ml $28.00
Eau de Parfum 1.7 oz./50 ml $35.00
*Manufacturers Suggested Retail Price

Availability
February 2011: US, Canada and Latin America

www.halleberryfragrances.com
About Coty Inc.

Coty was created in Paris in 1904 by François Coty who is credited with founding the modern fragrance industry.

Today, Coty Inc. is a recognized leader in global beauty with annual net sales of nearly $4 billion. Driven by an entrepreneurial spirit, passion, innovation and creativity, Coty Inc. has developed an unrivaled portfolio of notable brands and delivers its innovative products to consumers in 90 markets worldwide.

The Coty brand portfolio includes adidas, Balenciaga, ASTOR, Baby Phat, Bottega Veneta, Beyoncé Knowles, Calvin Klein, Celine Dion, Cerruti, Chloé, Chopard, Chupa Chups, David and Victoria Beckham, Davidoff, Esprit, Exclamation, Faith Hill, GUESS?, Halle Berry, Jennifer Lopez, Jil Sander, JOOP!, Jovan, Karl Lagerfeld, , Kate Moss, Kenneth Cole, Kylie Minogue, L.A.M.B. fragrance by Gwen Stefani, La Cross, La Voce by Renée Fleming, Lady Gaga, Lancaster, Manhattan, Manhattan Clearface, Marc Jacobs, Miss Sporty, Nautica, NYC New York Color, Nicole by OPI, Nikos, OPI, philosophy, Pierre Cardin(1), Playboy, Rimmel, Sally Hansen, Sarah Jessica Parker, Stetson, Tim McGraw, TJoy, Tonino Lamborghini Vera Wang, Vivienne Westwood and Wolfgang Joop.

Coty and Puig Fashion and Beauty S.A. have a strategic partnership for the distribution of the perfume lines of Nina Ricci, Carolina Herrera, Prada, Paco Rabanne, Antonio Banderasand Shakira in the United States and Canada.

For additional information about Coty Inc., please visit www.coty.com.

1. Not available in North America



Coty Beauty PR contacts

Meredith Cammaker
Meredith@tractenberg.com
Jackie Sands
Jsands@tractenberg.com