PARTNERS WITH BRAND TO HELP REVEAL THE GODDESS IN EVERY WOMAN; LAUNCH NEW PHILANTHROPIC EFFORT DEDICATED TO FEMALE EMPOWERMENT THROUGH EDUCATION
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February 03, 2011 — NEW YORK, NY /PRNewswire/ — Professionally, the world knows her as a music icon, actress, designer, TV and music producer and philanthropist; personally she is a dedicated wife, mother, sister and friend. Jennifer Lopez, the ultimate modern goddess, is now the one and only Venus Goddess. As our first-ever global ambassador, she’ll inspire women around the world to “reveal the goddess in you,” which means feeling their most confident, powerful and beautiful, inside and out. Lopez – and her amazing legs – will star in all elements of brand’s 2011 holistic marketing campaign, supporting the total brand portfolio, that includes TV and print advertising, public relations, digital, social media and in-store communications. The campaign also includes Jennifer’s exclusive remake of the iconic Venus song, plus the launch of a new philanthropic effort dedicated to empowering women through education: the Venus Goddess Fund for Education.
“The Venus brand empowers women and speaks to the ‘goddess’ in every one of us,” says Lopez. “Every woman is a goddess in her own right when we let our best feminine self shine through. Venus keeps my legs looking beautiful, giving me the confidence to feel just like a goddess.”
The newly established Venus Goddess Fund for Education will carry the brand’s “goddess” message to a whole new level by enabling global educational opportunities for women, through partnership with organizations such as CARE International, the Step Up Women’s Network and Lopez’s own Maribel Foundation. Founded by Lopez and her sister, Lynda, the mission of The Maribel Foundation is dedicated to improving the health and well being of women and children including raising the level of medical care available to them. Venus believes that education provides a strong foundation for future success, and each of these organizations teaches and empowers women to excel in unique ways, whether via mentorship, schooling or even healthcare for their children.
“Jennifer is a Venus Goddess in every sense of the word. Our brand celebrates the multi-dimensionality of women, and no one embodies that more than her,” says Sonia Fife, General Manager, Global Venus, P&G Beauty. “You’re not just a goddess in the big moments in life, but in the little ones, too. Jennifer shared much of her personal experience as part of this campaign, and she’s every bit a goddess relaxing at home with her children, or performing on-stage, showing off those rock star legs.”
Adds Jennifer, “Music is one of my great passions, so being able to record a remake of the iconic Venus song was a really special part of this campaign. I love that I could express my own passion and creativity, and hopefully inspire other women to do the same…whatever it is they love doing.”
Women around the world can visit www.GilletteVenus.com to hear Jennifer’s exclusive rendition of the Venus song, read her goddess story and find ways to engage with the Venus Goddess Fund for Education. For every woman that shares her goddess moment, money will be donated to The Venus Goddess Fund for Education. For more information, like us at Facebook.com/GilletteVenus and follow us at Twitter.com/GilletteVenus.
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About Jennifer Lopez
Actress, entertainer, music artist, film, TV & music producer, fashion designer, entrepreneur and humanitarian Jennifer Lopez has been called one of the most powerful and celebrated celebrities in entertainment.
She has sold over 55 million records worldwide and starred in multiple box office No. 1s films, including “Monster-In-Law” and “The Wedding Planner.” In 2001, “The Wedding Planner” was the nation’s top-grossing film, while her album, “J.Lo,” was No. 1 on the Billboard Top 200 Chart. The two simultaneous No. 1 honors made Lopez the first woman in history to have a No. 1 movie and album in the same week.
2011 will be a milestone in her lustrous career. She has been selected as one of the judges on the juggernaut TV series American Idol. She is married to international superstar Marc Anthony, they have a daughter and a son, twins Emme and Max.
About P&G Beauty & Grooming
P&G Beauty & Grooming products help make beauty dreams real for women worldwide and help men look, feel and be their best everyday. With more than 100 brands available in nearly 130 countries, P&G’s beauty and grooming products delivered sales of over $26 billion in fiscal year 2008/09, making it one of the world’s largest beauty and grooming companies. P&G Beauty & Grooming offers trusted brands with leading technology to meet the full complement of beauty and grooming needs, including Pantene®, Olay®, Head & Shoulders®, Max Factor®, Cover Girl®, DDF®, Frederic Fekkai®, Wellaflex®, Rejoice®, Sebastian Professional®, Herbal Essences®, Koleston®, Clairol Professional®, Nice ’n Easy®, Venus®, Gillette®, SK-II®, Wella Professionals®, Braun® and a leading Prestige Fragrance division that spans from point of market entry consumers to high end luxury with global brands such as Hugo Boss®, Lacoste®, and Christina Aguilera®. Please visit http://www.pg.com for the latest news and in-depth information about P&G (NYSE: PG) and its brands.
Contacts:
Angela Pessolano
Marina Maher Communications
PH: 212/485-6835
apessolano@mahercomm.com
Laura Brinker
P&G Beauty
PH: 617/463-5813
brinker.le@pg.com
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