Video: LG Mobile Phones Creates Campaign for 'Transformers: Revenge of the Fallen'

Video: LG Mobile Phones Creates Integrated, Multi-Media Marketing Campaign for

'Transformers: Revenge of the Fallen'

Video: LG Mobile Phones Creates Integrated, Multi-Media Marketing Campaign for LG Electronics MobileComm U.S.A. Inc. (LG Mobile Phones), in partnership with upcoming film, "Transformers: Revenge of the Fallen" from DreamWorks Pictures and Paramount Pictures in association with Hasbro, launched a comprehensive multi-discipline...

Los Angeles Premiere Sponsored by LG Mobile Phones

LOS ANGELES, June 23, 2009 /PRNewswire/ — LG Electronics MobileComm U.S.A. Inc. (LG Mobile Phones), in partnership with upcoming film, "Transformers: Revenge of the Fallen" from DreamWorks Pictures and Paramount Pictures in association with Hasbro, launched a comprehensive multi-discipline marketing campaign tied to the highly anticipated summer film in theatres on June 24. As part of the overall campaign, LG Mobile Phones participated in the U.S. premiere of the film in Los Angeles on June 22 as the presenting sponsor of the event.

The tie-in campaign includes a customized television commercial directed by "Transformers: Revenge of the Fallen" director Michael Bay. An in-store consumer promotion with Verizon Wireless also kicked off nationwide. The promotion allows consumers to enter a sweepstakes automatically when they send to their friends or family one of three pre-recorded phone messages from Optimus Prime®. In addition, LG launched a movie-themed micro site, www.uncoverlg.com, which includes an engaging and interactive online game. To round out the already compelling campaign, LG announced earlier this year at CTIA their limited edition Versa for the movie tie-in. The phone is available only through consumer promotions.

"Fully integrated programs give us the capacity to reach our consumers where it matters most," said Ehtisham Rabbani, vice president of product strategy and marketing for LG Mobile Phones. "Working with the studio on a high profile film franchise like Transformers provides us another rewarding opportunity to create a partnership that relates different types of technology in our consumers' lives and imaginations. We share in the enthusiasm around these cutting-edge movies and value their ability to entertain while LG brings the stories to reality."

"This LG campaign with Transformers: Revenge of the Fallen is a best-in-class example of a brand effectively leveraging the assets of a movie," commented LeeAnne Stables, executive vice president of worldwide marketing partnerships for Paramount Pictures. "They have creatively aligned their product with the excitement building around the film while delivering benefit to the LG brand in the marketplace."
"Transformers: Revenge of the Fallen" – The Sequel to 2007's Blockbuster Hit

In the highly anticipated "Transformers: Revenge of the Fallen," debuting June 24, 2009, Sam Witwicky (Shia LaBeouf) again joins with the Autobots® against their sworn enemies, the Decepticons®. Michael Bay directs from a screenplay written by Ehren Kruger & Roberto Orci & Alex Kurtzman.

DreamWorks Pictures and Paramount Pictures Present In Association with Hasbro A di Bonaventura Pictures Production A Tom DeSanto/Don Murphy Production A Michael Bay Film "Transformers: Revenge of the Fallen" starring Shia LaBeouf, Megan Fox, Josh Duhamel, Tyrese Gibson and John Turturro. The film is directed by Michael Bay. Written by Ehren Kruger & Roberto Orci & Alex Kurtzman. Based on Hasbro's Transformers™ Action Figures. Produced by Don Murphy and Tom DeSanto, Lorenzo di Bonaventura and Ian Bryce. Executive producers are Steven Spielberg, Michael Bay, Brian Goldner and Mark Vahradian. This film has been rated PG-13 for intense sequences of sci-fi action violence, language, some crude and sexual material, and brief drug material.

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About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of USD44.7 billion, LG is comprised of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is the world's leading producer of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula One™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lge.com.
About LG Electronics Mobile Communications Company

LG Electronics Mobile Communications Company is a leading global mobile communication and information company. LG creates handsets that provide an optimized mobile experience to customers around the world with its cutting-edge technology and innovative handset design capabilities. Increasingly, LG is pursuing convergence technology and mobile computing products. LG will continue to take leadership in the mobile communication environment with stylish designs and smart technology. For more information, please visit www.lgmobilephones.com.
About Paramount Pictures

Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NYSE: VIA, VIA.B), a leading content company with prominent and respected film, television and digital entertainment brands. The company's labels include Paramount Pictures, Paramount Vantage, Paramount Classics, MTV Films and Nickelodeon Movies. PPC operations also include Paramount Digital Entertainment, Paramount Famous Productions, Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., Paramount Studio Group, and Worldwide Television Distribution.
About Hasbro, Inc.

Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children's and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com. (C) 2009 Hasbro, Inc. All Rights Reserved.


* Kendra Wilkinson and Hank Baskett captured by the LG Mobile Phones photo booth at the after party for the ''Transformers: Revenge of the Fallen'' premiere sponsored by LG Mobile Phones.
* Megan Fox arriving to the ''Transformers: Revenge of the Fallen'' premiere sponsored by LG Mobile Phones, on June 22nd, 2009 in Los Angeles, CA.
* Tyrese in the LG Mobile Phones photo booth at the after party for the ''Transformers: Revenge of the Fallen'' premiere sponsored by LG Mobile Phones.
* Peter Cullen, voice of Optimus Prime, at the after party for the ''Transformers: Revenge of the Fallen'' premiere, sponsored by LG Mobile Phones, along side a limited edition LG Versa ''Transformers'' phone for which he recorded exclusive ringtones.
* Vanessa Minnillo at the LG Mobile Phones photo booth in the after party for the ''Transformers: Revenge of the Fallen'' premiere sponsored by LG Mobile Phones.
* Tyrese in the LG Mobile Phones photo booth at the after party for the ''Transformers: Revenge of the Fallen'' premiere sponsored by LG Mobile Phones.

Supermodel Gisele Bundchen's Rampage

CAPTION: Supermodel Gisele Bundchen has been announced as the new spokesperson for Rampage. Gisele will appear in the 2009 Rampage marketing campaign. The first campaign will debut in April issues of fashion and lifestyle magazines. Gisele replaces model and philanthropist Petra Nemcova. (PRNewsFoto/Iconix Brand Group)
LOCATION: NEW YORK, NY, UNITED STATES
POST DATE: Jan/28/2009 8:31 AM
TAG ID: prnphotos078466
FORMAT: 7.2" x 9.0" @ 300 DPI (2160 x 2700 Color JPEG)
SPECIAL: SEE STORY 20090128/NY63153, NY Media contact: Maria Dolgetta, Public Relations Director of Iconix Brand Group, Inc., +1-212-819-2084, mdolgetta@iconixbrand.com.
Document: ICONIX BRAND GROUP GISELE
Source: ICONIX BRAND GROUP
Caption Writer: TK

Empire Education Group Announces National Anti-Domestic Violence Campaign

6 Aug 2008 11:00 Africa/Lagos

Empire Education Group Announces National Anti-Domestic Violence Campaign

'Empire Gives Back' supporting 'CUT IT OUT'

PHILADELPHIA, Aug. 6 /PRNewswire/ -- Empire Education Group, the nation's largest system of corporate owned cosmetology schools, is launching a multi-platform campaign called "Empire Gives Back" to support CUT IT OUT, that will benefit nearly 90 communities across the country. CUT IT OUT is a program that teaches salon professionals to recognize signs of domestic abuse and safely refer those clients to people and resources that can help them.


(Logo: http://www.newscom.com/cgi-bin/prnh/20080806/NEW052LOGO )


"As one of this country's leading educators of the next generation of hairstylists, Empire is perfectly positioned to support CUT IT OUT by teaching our more than 11,000 students per year about domestic violence and how to respond when clients are suffering from abuse," said Franklin K. Schoeneman, CEO and Chairman of Empire Education Group. "But we are not stopping at education. We are dedicated to truly making an impact by promoting public awareness of this issue, which is so often hidden from view. Each of our 87 schools will be raising money, supporting women's shelters and helping women learn how to get the help they need."


CUT IT OUT was born because women often develop very close relationships with their hairdressers based on trust. Some even confide to their stylists about abuse at home, rather than their friends and family. CUT IT OUT strives to make sure such stylists know what to do with such frightening knowledge. And Empire is setting out to support this effort by educating its own stylists-in-training on the subject, as well as raising awareness and funds for the cause.


"We salute Empire Education Group and their commitment to spreading awareness to help break the cycle of domestic violence in America. It's a powerful statement about the organization's compassion and community service," said Dianne Mooney, Founder of the CUT IT OUT program. "All of us at CUT IT OUT are grateful that Empire Gives Back has embraced our educational program in service to victims of violence. Cosmetology students are all in a unique and powerful position to spread the word that there's no excuse for abuse."


Empire has worked with the U.S. Department of Justice, the U.S. Attorney's Office and the Office on Violence Against Women to launch a comprehensive platform, which includes enhanced student training, public awareness and education efforts, fundraising, victim support, public service announcements, media outreach and an online campaign. Following is an overview of the specific elements of the initiative:


-- Empire will coordinate a national roll out of the CUT IT OUT program to all of its 87 schools across the country. CUT IT OUT instructional sessions will be brought into each of Empire's cosmetology schools reaching more than eleven-thousand students annually.


-- Empire schools will work with the US Attorney's Office to adopt a local domestic violence support organization within proximity to each Empire school. Empire will offer support with local student fundraising events as well as provide no-charge services to women who are in these shelters.


-- Clients seeking support from each "Adopted" domestic violence support organization will also become eligible to receive financial assistance to attend any Empire Beauty School in the country. Quantitatively this educational aid could reach up to half-million dollars per year.


-- All Empire schools will participate in the Empire Education Group National Day of Beauty, on October 11th. On this day, all monies generated from services and sales in all 87 student salons will be donated to a local shelter in the community where the school is located. Empire will also devise an incentive program to generate excitement and support among students, educators and school officials for additional local fundraising efforts year-round.


-- A dedicated website www.empiregivesback.com has been created to offer information about domestic violence, promote awareness for the national campaign, CUT IT OUT and to direct those in need to people, resources and organizations that can provide help. It will also highlight local student events that benefit the cause, as well as raise funds online by selling specially designed items, which will also be available in Empire's student salons across the country.


Empire Education Group


Empire Education Group has provided quality in cosmetology education, offering students the many of finest training tools and facilities. For the past 70 years, Empire has grown to become one of the largest providers of beauty and cosmetology education in North America. With 87 accredited cosmetology schools in 18 states Empire educates over 11, 000 students annually. All locations use exclusive Certified Learning in Cosmetology (CLiC) education curriculum; the company prepares students for successful careers in cosmetology (hair care, skin care, and nail care.)


Schools accredited under Empire Education Group include: Empire Beauty Schools, Artistic Beauty Colleges, Blaine, Chic University of Cosmetology, Concorde Academy, European Academy, The Hair Design School, Martin's College of Cosmetology, Natural Motion Institute, Pierre's School of Cosmetology, and Scot Lewis. For more information and a complete listing of all schools under the Empire Education Group name, please visit: www.empire.edu


For more information on the CUT IT OUT program, please visit http://www.cutitout.org/ .


Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20080806/NEW052LOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: Empire Education Group

CONTACT: Maureen Pinchock of Empire Education Group, +1-570-573-4546


Web site: http://www.empire.edu/
http://www.empiregivesback.com/
http://www.cutitout.org/


NOTE TO EDITORS: Photography, posters, training materials, safety cards and interviews available upon request at (214) 252-0900.