Angie Gilmore of West Virginia wins Amway and ARTISTRY Contest

Angie Gilmore of West Virginia wins Amway and ARTISTRY Contest


Amway and ARTISTRY Skincare and Cosmetics Announce the Winner of the “Find Your Pageant Look and Win!” Sweepstakes

Winner Will Experience 90th Anniversary of Miss America Pageant in Las Vegas

ADA, Mich., January 13, 2011 /PRNewswire/ — As the Official Skincare and Cosmetics Provider of the Miss America Pageant, Amway’s ARTISTRY® brand is bringing the pageant experience to life this month for one lucky sweepstakes winner. Angie Gilmore of Belle, West Virginia, is the grand prize winner of the “Find Your Pageant Look and Win!” Sweepstakes on Facebook.com/Artistry.

Angie and a friend will enjoy an all-expenses-paid trip to Las Vegas and two tickets to the 90th Anniversary of the 2011 Miss America Pageant at Planet Hollywood on January 15. The pair also will receive spending cash for their trip and ARTISTRY gift bags valued at more than $200 each.

“I’m so excited to have won this trip! It will be a thrill to see the pageant live and my very first time in Las Vegas,” says Angie, age 29. “I’m especially happy to bring my fiancé with me. He introduced me to the fabulous ARTISTRY line so I definitely owe him!”
A Partnership of Style and Substance

“From offering this sweepstakes to funding the ARTISTRY scholarship for the pageant, our partnership with the Miss America Organization has been a fantastic platform for us to support women,” says Jori Hartwig, Vice President of Marketing for Amway North America. “Both Amway and the ARTISTRY brand are about helping people to realize their full potential, which aligns perfectly with the ideals of the Miss America Organization.”

The Miss America Organization is one of the nation's leading achievement programs and the world's largest provider of scholarship assistance for young women. The ARTISTRY Scholarship, sponsored by Amway through a contribution of more than $300,000, was created to help empower American women to help achieve their personal and professional goals.
About ARTISTRY

ARTISTRY is a global leader in premium beauty, offering unprecedented skin care solutions backed by dermatologist testing, the most advanced science, unparalleled proof of performance, and personalized service unmatched by any beauty counter in the world. The ARTISTRY brand generates more than $1 billion in annual global sales and has been one of the world's top five largest-selling premium beauty brands for more than ten years.*
About Amway

Based in Ada, Mich., Amway is part of the Alticor group of companies, founded by the DeVos and Van Andel families. Alticor Inc. is led by Steve Van Andel, Chairman, and Doug DeVos, President. Global sales for the Alticor group of companies, which include Amway, Access Business Group, LLC, Alticor Corporate Enterprises (ACE), and reached $8.4 billion in fiscal 2009.
About the Miss America Organization:

The Miss America Organization is one of the nation's leading achievement programs and the world's largest provider of scholarship assistance for young women. Last year, the Miss America Organization and its state and local organizations made available more than $45 million in cash and scholarship assistance. For more information, go to www.missamerica.org.

2011 is the 90th anniversary of the Miss America Pageant, which will be broadcast on ABC live from Planet Hollywood Resort and Casino in Las Vegas on Saturday, January 15 (9 p.m., ET) on ABC.

*Source: Euromonitor International Limited; Beauty and Personal Care database, premium cosmetics sector, global 2009 RSP, global brand name classification.

Media Contact:
Lindsay Pott
Amway Global, Public Relations
(616) 787-7007
lindsay.pott@amway.com