Men Who Shave Regularly Have More Sex, Are More Confident and Are Generally More Satisfied

6 Apr 2010 13:03 Africa/Lagos



Shave More, Get More: New Research Finds Men Who Shave Regularly Have More Sex, Are More Confident and Are Generally More Satisfied.

Schick(R) Skin-dex Explores Shave Trends and Correlating Behaviors Nationally and Across Major U.S. Cities.

SHELTON, Conn., April 6 /PRNewswire/ --
Shave More According to the Schick Skin-dex survey, a national
Get More: research poll conducted by StrategyOne, men who shave
regularly (5 times a week or more) have twice as much sex
(15.5 vs. 7.8 times per month). They're also happier (89%
vs. 82%), more outgoing (41% vs. 32%), more social (42%
vs. 34%), more likely to report they are living their
dreams (76% vs. 64%) and more likely to report more
attractive significant others.

Material, The Skin-dex survey also shows a clear link between
Emotional and material, emotional and romantic satisfaction and the
Romantic frequency of men's shaves. In fact, men who shave five
Satisfaction: days a week or more are more confident, twice as likely to
be employed as those who shave two days a week and are
much less likely to live with their parents. On average,
they earn $15,100 more per year than infrequent shavers
and are more likely to own luxury items.

Women and According to the Skin-dex survey, women ranked "irritated
Shaving: skin" among the top three biggest turn-offs in a man --
right after body odor and dandruff. In fact, irritated
skin is more of a turn-off than baldness and gray hair.

Sixty-six percent of women associate men who shave
regularly with a variety of positive qualities, including
higher self awareness, deeper commitment and greater
comfort with themselves. Eighty-two percent report a
preference for cleanly shaven men and another 83% say it's
sexy when a man has a smooth touchable face. Additionally:
-- 76% say they love it when their man shaves
-- 76% agree a "cleanly shaven man turns me on"
-- 64% say when their man shaves, they just can't keep
their hands off of him
-- 78% would rather kiss a cleanly shaven man than a
scruffy man
-- 64% would rather have sex with a cleanly shaven man
than a scruffy one

Regional Men in Los Angeles and DC may have reason to celebrate
Differences: with these localities reporting the greatest number of
shaves per year (198). Philadelphians and Atlantans shave
the least, with only 161 shaves a year. Yet Los Angeles
men, along with Philly and New York men are the most
likely to report having a full beard. Most shaves by
region:

-- Los Angeles (198)
-- Washington, DC (198)
-- Dallas-Ft. Worth (192)
-- Chicago (192)
-- Boston (182)
-- Seattle (182)
-- New York (172)
-- Austin (166)
-- Atlanta (161)
-- Philadelphia (161)

Meanwhile, men in Dallas report the highest number of
soul-patches per capita (14%). Atlanta takes the sideburns
(27%) and goatee (32%) titles, while Boston and Washington
are the clean shave capitals (31% and 29% respectively).
Atlanta (26%), New York (24%), LA (24%) and Dallas (23%)
own the mustache crowns while Philadelphia (21%) New York
(19%) and LA (19%) are the most bearded cities.

Schick Hydro After years of development, Schick announces today that
Refreshes its revolutionary Schick Hydro razor is available for
Men's Shaves purchase nationwide. Schick Hydro razors combine many
first to market technologies like skin guards, innovative
skin protectors that smooth out skin between blade tips;
an advanced hydrating gel reservoir that lubricates
throughout the shave process; a convenient flip trimmer
(Schick Hydro 5 only); and an effortless ergonomic handle.
Officials say that these technologies combine to deliver
outstanding skin comfort, while providing one of the
closest shaves available. They also address the number one
reason men avoid shaving, irritation. Along with a new
line of Schick Hydro(TM) Shave Gels, Schick Hydro is a
complete skin comfort system that goes beyond hair removal
to actually care for men's skin.



Contacts:
Morgan Molinoff Melle Hock Eli Sevin
Edelman Edelman Edelman
212-704-8216 212-642-7793 212-642-7794
Morgan.molinoff@edelman.com melle.hock@edelman.com eli.sevin@edelman.com

Source: Schick

CONTACT: Morgan Molinoff, Edelman, +1-212-704-8216,
Morgan.molinoff@edelman.com; Melle Hock, Edelman, +1-212-642-7793,
melle.hock@edelman.com; or Eli Sevin, Edelman, +1-212-642-7794,
eli.sevin@edelman.com