Designer Issey Miyake Debuts a New Fragrance for Women

Designer Issey Miyake Debuts a New Fragrance for Women

New York, NY (August 11, 2009) /PRNewswire/ — This fall, world-renowned Japanese fashion designer Issey Miyake continues his quest for the essential with a new women's fragrance called simply 'a scent by issey miyake'. According to the designer, the new fragrance is "a scent as simple and beautiful as the air we breathe", merging technological innovation with nature's poetry. Following his iconic L'Eau d'Issey in 1992, a tribute to water, and Le Feu d'Issey in 1998, an homage to fire and light, 'a scent by issey miyake', marks the designer's latest collaboration with Beauté Prestige International, the Paris-based fragrance division of the Shiseido Cosmetics Corporation.

Issey Miyake's work is renowned as much for its fundamental minimalism as for its ability to surprise, and his newest fragrance continues that tradition. Created in collaboration with perfumer Daphné Bugey of Firmenich, 'a scent by issey miyake' features fresh notes of Hyacinth and Galbanum setting the fragrance's green, floral, delectable tone, enlivened by vivacious hints of Verbena and Jasmine.

Issey Miyake's innate intuition drives him to constantly reinvent by experimenting with new manufacturing techniques. Such is the powerful, avant-garde concept explored by bottle designer Arik Levy, whose unassuming design "does not hide behind plays of color or texture and instead deploys its infinite naked beauty". Levy's innovative design suggests that the bottles are sliced, depending on the desired size, from a single, continuous block of light-filled glass – a remarkable piece of glasswork that tests the boundaries of transparency.

The 'a scent by issey miyake' range of products includes a 5 oz Eau de Toilette ($115.00 USD), a 3.3 oz Eau de Toilette ($89.00 USD), a 1.6 oz Eau de Toilette ($65.00 USD), a 6.7 oz Moisturizing Body Lotion ($48.00 USD) and a 6.7 oz Moisturizing Shower Gel ($42.00 USD). 'a scent by issey miyake' will be available this fall exclusively at Saks Fifth Avenue, Neiman Marcus, Bloomingdale's and Nordstrom stores nationwide.

Beauté Prestige International was created in 1992 to augment Shiseido's fragrance business with the development of new designer fragrance brands. Beginning with Issey Miyake's L'Eau d'Issey in 1992, the company has slowly and steadily built its brand portfolio to include French designer Jean Paul Gaultier's CLASSIQUE (1993) and American designer Narciso Rodriguez' 'for her' 10 years later. In 2006, BPI USA was selected to administer the sales and distribution of the John Varvatos fragrance and skincare brands, an existing Shiseido subsidiary. Today, Beauté Prestige International's fragrance brands can be found in fine department and specialty stores nationwide.

For more information, contact:
Jessica Barlow, Exec. Director, Public Relations ·212.805.2347· jbarlow@bpi.shiseido.com
Jonathan Leacock, Manager, Public Relations ·212.805.1299· jleacock@bpi.shiseido.com
Cara Krystofiak, Coordinator, Public Relations ·212.805.2380· ckrystofiak@bpi.shiseido.com


Entertainment Highlights
The Nominations for the Pepsi Rock Band Music Video Promotion are Out
Grammy Award Winner Ashanti Joins Denzel Washington and Other Prominent Alumni in Boys & Girls Clubs of America's Youth Advocacy Campaign
'The Playbook': Change Your Life Forever, the Brutal Truth Regarding Women
MTV Launches 'Declare Yourself with HP' Campaign to Give Youth a Voice
iUniverse Presents 'A Full-Grown Man'
Brian Wilson Single 'What Love Can Do' Biggest Radio Hit in a Decade for Former Beach Boy!
New Practical Guide Book From Mirrorstone(R) Feeds Vampire Fans
Cable Programming Highlights