Avon Global Ambassador Reese Witherspoon Visits Japan for First Time in Historic Role

AVON PRODUCTS WITHERSPOON AVON PRODUCTS WITHERSPOONAvon Global Ambassador, Reese Witherspoon Participates in Traditional Tea Ceremony and Meets with Breast Cancer Survivors in Japan. (PRNewsFoto/Avon Products, Inc., JUNKO KIMURA) NEW YORK, NY UNITED STATES 06/11/2008.

11 Jun 2008 11:12 Africa/Lagos


Avon Global Ambassador Reese Witherspoon Visits Japan for First Time in Historic Role
Reese Witherspoon Participates in Traditional Tea Ceremony, Meets with Breast Cancer Survivors, and Introduces Women's Empowerment Bracelet in Asia
Strides Made To Reduce Violence Against Women, as Half a Million Bracelets Sold in the United States.

NEW YORK, June 11 /PRNewswire/ -- Today, Avon Global Ambassador, Reese Witherspoon visited Japan to bring a message of empowerment and hope to the Asia Pacific region. Ms. Witherspoon was the guest of honor at a traditional Japanese Tea Ceremony where she met female breast cancer survivors. In addition to the tea ceremony, Ms. Witherspoon met with Avon Representatives and introduced the region to Avon's first-ever global fundraising product, the Women's Empowerment Bracelet.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080611/NYW031 )

In Tokyo, Ms. Witherspoon attended an intimate Tea Ceremony dressed in a traditional Japanese kimono, by a prominent kimono dresser, Midori Yogi. Ms. Yogi's family has dressed the Japanese Imperial Family for weddings since 1952.

The Tea Ceremony, which is a multi-faceted traditional activity designed to capture the spirit of healing the body, mind and soul, offered an open forum to discuss breast cancer issues and needs in Japan, which is a critical topic due to a high rate of breast cancer in the country and the Asia Pacific region. At the Tea Ceremony, Ms. Witherspoon met Dr. Matsuda, Chairman of the Japan Breast Cancer Association, and three Japanese breast cancer survivors, and talked with them about the lack of breast cancer awareness and screening facilities.

"As Avon's Global Ambassador, I'm honored to have this opportunity to meet with such extraordinary women, and experience a highlight of Japanese culture" said Ms. Witherspooon. "While their courage is inspiring, I was saddened to hear that only about 12% of women in Japan receive regular breast cancer screening. The lack of testing equipment and breast cancer experts in Japan means that many women here do not have access to the medical technology and care that is critical to diagnose and fight this deadly disease."

"Avon has been committed to supporting women all over the world for more than 120 years, and as the company for women, we truly believe that empowering women will change the world," said Geralyn Breig, Senior Vice President and Global Brand President of Avon Products, Inc. "Ms. Witherspoon has an incredible track record of giving back in both big and small ways and we are thrilled that she is in Japan lending her support to raise funds and awareness for breast cancer and domestic violence in her role as the company's first global ambassador."

Avon's global philanthropy has raised and awarded more that $525 million for breast cancer research and to ensure the best care and treatment for all breast cancer patients, regardless of their ability to pay. Avon is the largest corporate supporter of the fight against breast cancer in the world.

Avon Japan is committed to changing these statistics and creating greater awareness with an emphasis on the importance of early detection. Since the beginning of their breast cancer campaign in 2002, Avon has held some of the largest breast cancer awareness events in Japan as well as donated nearly $2 million for mammography screenings, equipment donation, research and care for survivors and their families.

While in Japan, Ms. Witherspoon also introduced Avon's first-ever global fundraising product, the Women's Empowerment Bracelet, designed to save and improve women's lives worldwide. The bracelet was first unveiled in the U.S. in March of this year at the second annual Global Summit for a Better Tomorrow, presented by the United Nations Development Fund for Women (UNIFEM) in partnership with Avon, at the United Nations in celebration of International Women's Day. Over half a million units of the Women's Empowerment Bracelet have already sold in the U.S.

The bracelet, which features a clasp in the shape of the infinity symbol to carry the message of the limitless possibilities for women, will now be sold by Avon Sales Representatives in Japan and will be also available in Taiwan, South Korea, the Philippines, Thailand, Malaysia, Australia and India and sold in the more than 100 countries globally in which Avon operates. In support of this mission, proceeds from the Women's Empowerment Bracelet will go to a new endowment, the Avon Empowerment Fund, which will contribute to the UNIFEM-managed UN Trust Fund to End Violence against Women. The first $500,000 from bracelet sales will be matched in 2008 by the Avon Foundation for a total donation of $1 million for new grants by the UN Trust Fund, representing the single-largest one-year corporate contribution to-date.

About Avon Products, Inc. and the Avon Foundation
Avon, the company for women, is a leading global beauty company, with almost $10 billion in annual revenue. As the world's largest direct seller, Avon markets to women in more than 100 countries through 5.4 million independent Avon Sales Representatives. Avon's product line includes beauty products, fashion jewelry and apparel, and features such well-recognized brand names as Avon Color, Anew, Skin-So-Soft, Advance Techniques, Avon Naturals, and Mark. Avon is also a leader in corporate responsibility and philanthropy. In addition to Avon's heritage of women's empowerment, the Avon Foundation, a 501(c)(3) public charity, is the largest corporate foundation for women, with more than $580 million raised worldwide for breast cancer, domestic violence and emergency disaster relief. Learn more about Avon, its products and programs at http://www.avoncompany.com/.

About UNIFEM
UNIFEM is the women's fund at the United Nations. It provides financial and technical assistance to innovative programs and strategies to foster women's empowerment and gender equality. Placing the advancement of women's human rights at the centre of all of its efforts, UNIFEM focuses its activities on reducing feminized poverty; ending violence against women; reversing the spread of HIV/AIDS among women and girls; and achieving gender equality in democratic governance in times of peace as well as war. For more information, visit http://www.unifem.org/.

About Reese Witherspoon as Avon's Global Ambassador
As Avon's Global Ambassador, Ms Witherspoon is Honorary Chairman of the Avon Foundation, focusing on breast cancer, domestic violence and emergency relief initiatives, and is also the spokeswoman for Avon's beauty brands and Sales Representatives. Today, she also highlighted critical concern for the plight and lack of support for women in the Asia region suffering from breast cancer.

Web site: http://www.avoncompany.com/
http://www.unifem.org/
Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20080611/NYW031
AP Archive: http://photoarchive.ap.org/
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Photo Desk, photodesk@prnewswire.com

Source: Avon Products, Inc.
CONTACT: Kimberly Bernhardt, +1-212-253-4646,
kbernhardt@bncpr.com,
orJennifer Green, +1-310-854-4800,

jgreen@bncpr.com, both of BNCBragman NymanCafarelli, for Avon

Reese Witherspoon Helps Celebrate Avon Walk for Breast Cancer Washington, D.C. - Weekend-Long Event Raises $8.1 Million

Reese Witherspoon, Avon Global Ambassador and Honorary Chair of the Avon Foundation, joined walkers at the Avon Walk for Breast Cancer Washington, D.C. May 3-4, 2008. The weekend-long event attracted 3,500 participants who raised $8.1 million. (PRNewsFoto/Avon Foundation) WASHINGTON, DC UNITED STATES 05/04/2008
Reese Witherspoon, Avon Global Ambassador and Honorary Chair of the Avon Foundation, joined walkers at the Avon Walk for Breast Cancer Washington, D.C. May 3-4, 2008. The weekend-long event attracted 3,500 participants who raised $8.1 million. (PRNewsFoto/Avon Foundation) WASHINGTON, DC UNITED STATES 05/04/2008




5 May 2008 00:52 Africa/Lagos


Reese Witherspoon Helps Celebrate Avon Walk for Breast Cancer Washington, D.C. - Weekend-Long Event Raises $8.1 Million

Actress Joins Thousands of Participants in Inspirational Closing Ceremony; Millions in New Grants Awarded to Local Breast Cancer Organizations

WASHINGTON, May 4 /PRNewswire/ --

Award-winning actress and Honorary Chair of the Avon Foundation Reese Witherspoon was a special guest at the sixth annual Avon Walk for Breast Cancer Washington, D.C. this weekend, cheering on and joining walkers on their second day and participating in the celebratory and inspirational Closing Ceremony. At the Ceremony, Reese joined the family, friends and supporters of 3,500 participants in celebrating $8.1 million raised for local, regional and national breast cancer organizations. The women and men in the weekend-long Avon Walk Washington, D.C. hailed from 40 states and included nearly 300 breast cancer survivors.




(Photo: http://www.newscom.com/cgi-bin/prnh/20080504/LASU001-a)
(Photo: http://www.newscom.com/cgi-bin/prnh/20080504/LASU001-b)

"I am very excited to be partnering with the Avon Foundation and to help them continue to affect real change," stated Reese. "I feel a great responsibility in my own life to give back to society. As the Honorary Chairman of the Avon Foundation, one of my first experiences last year was to meet Avon Walk walkers at a training walk in Los Angeles. Now I am proud to support the Avon Walk for Breast Cancer here in Washington, D.C. and hope my presence can in some measure express my deep appreciation for all the women and men who participate in the Avon Walks, and for all of the people who dedicate their lives to breast cancer research and care."


Prior to taking part in the Closing Ceremony Sunday afternoon, Reese stopped at the lunch stop at the 10-mile mark of the day's 13-mile route, where she helped keep the walkers' energy high by serving lunch to the excited walkers. She then made a special visit at the final rest stop of the day, joining walkers for the final stretch of the route.


During the Closing Ceremony, which took place at City Center Events Plaza, Reese and Carol Kurzig, Executive Director of the Avon Foundation, announced a total of $5,005,000 in initial grants awarded to organizations in the greater metro area, ensuring the funds raised immediately benefit the community. More grants are slated to be awarded throughout the year to breast cancer programs nationwide.


In addition to Reese and Carol, three walkers who are breast cancer survivors also took part in the Closing Ceremony: Debby Stewart, Deneise Little and Gerie Voss, all from Washington, D.C. All three shared their moving stories of triumph over breast cancer and provided inspiration to the thousands of people present. Gerie drew both tears and laughter when she noted that she had cheered herself up the day she was diagnosed with breast cancer by watching Reese in Legally Blonde.


"We are delighted with the success of the Avon Walk D.C. and with the funds we are able to return to the community, and we are especially thrilled that Reese joined us to make the event so memorable," said Carol Kurzig. "During the past year, Reese has been a champion for the Avon Foundation's commitment to women, and now she has lent her support to our Avon Walk participants in DC. We are excited that Reese has been able to meet in person the dedicated women and men who are raising funds, and the researchers and organizations that are using those funds to save lives."


The initial grants awarded at the Closing Ceremony include:

* The Translational Breast Cancer Research Consortium (Baltimore, MD)
received continued funding in the amount of $1,490,000 to support
the network of 14 universities and hospitals that can collectively
conduct clinical trials more rapidly than a single institution.
Currently, three Phase II clinical trials are investigating new
targets and treatments for triple negative breast cancer, a form of
breast cancer that does not respond well to current therapies. Dr.
Nancy Davidson, Director of Breast Cancer Services, Johns Hopkins
Medical Center, accepted the grant.

* Johns Hopkins Medical Center (Baltimore, MD) received a grant of
$1,250,000 to support two areas: cutting-edge breast cancer research
at the Sidney Kimmel Comprehensive Cancer Center at Johns Hopkins, a
NCI-Comprehensive Cancer Center recognized worldwide for excellence;
and outreach to the medically underserved through the Avon
Foundation Breast Center at Johns Hopkins, a comprehensive, multi
disciplinary breast care center offering a full spectrum of clinical
and support services. Patient navigator nurse and breast cancer
survivor Deb Stewart accepted the grant.

* Capital Breast Care Center (Washington, D.C.), which is run in
partnership by Lombardi Comprehensive Cancer Center of Georgetown
University, an NCI-designated comprehensive cancer center, and
Medstar Health, received a grant for $800,000 to support critical
safety net services to medically underserved women in the Washington
DC metropolitan area. The grant continues the Avon Foundation
commitment to reverse striking disparities in breast health care in
the DC area. Capital Breast Care Center Executive Director Amari
Sokoya Pearson-Fields accepted the grant.

* Adventist Health Care (Rockville, MD), a non-profit corporation and
parent company of a diversified healthcare system of hospitals, home
health agencies and other health care services, received a grant of
$500,000 to support the purchase of digital mammography equipment,
outreach, breast health education and patient navigation services at
both the Washington Adventist and Shady Grove Adventist Hospitals.
Debra Pollak, Executive Director, Cancer Care Services accepted the
grant.

* George Washington University (Washington, D.C.) received a grant of
$500,000 to support and expand services offered through their mobile
mammography program, which provides screening to both insured and
uninsured, underserved women through a "mammography van" equipped
with state-of-the-art digital equipment that travels to community
and corporate sites in the Washington, D.C. area. The new funding
will expand services to areas such as Anacostia, which has been
identified as the most medically underserved area in the District
and has no functional mammography facilities. Dr. John Williams,
Provost and Vice President for Health Affairs, George Washington
Medical Center, accepted the grant.

* University of Maryland Baltimore Foundation (Baltimore, MD) received
a grant of $420,000 to expand the Baltimore City Cancer Program's
(BCCP) patient navigation program to increase the number of women
screened and shorten the time between screening and treatment. The
BCCP is an initiative of the University of Maryland Marlene and
Stewart Greenebaum Cancer Center in partnership with the State of
Maryland, with a focus on eliminating cancer death through early
detection, diagnosis, treatment and education for Baltimore's
medically underserved. Dr. Stacy Garrett-Ray, Medical Director of
the Baltimore City Cancer Program, accepted the grant.

* Friends of Cancer Research (Arlington, VA) received a grant of
$45,000 to support a Breast Cancer Educational Symposium co-hosted
by Friends of Cancer Research and Howard University, targeting the
public and media to increase awareness and understanding of breast
cancer research. The symposium will focus on clinical research and
ongoing clinical trials in breast cancer and will help the public
and media to learn to translate scientific findings into useful
information and calls to action. Dr. Ellen Sigal, Chair, accepted
the award.


About the Avon Walk for Breast Cancer

During the Avon Walk D.C., which is a noncompetitive event, women and men had a choice of walking a marathon (26.2 miles) or a marathon and a half (39.3 miles) over Saturday and Sunday. The event kicked off Saturday, May 3, with an early morning Opening Ceremony at City Center Events Plaza. Following the Ceremony, walkers began their journey, traveling through the greater Washington, D.C. areas and concluding at the Avon Walk "Wellness Village" at Norwood Park, a "tent city" complete with two-person tents, hot showers, prepared meals, entertainment, and recreational activities such as the Reebok sneaker personalization station and the Fiji water pink carpet photo program. On Sunday, May 4, walkers completed their journey together with another 13.1 miles, ending back at City Center Events Plaza where they were greeted by thousands of family and friends who shared in the celebratory and moving Closing Ceremony.


To participate in the Avon Walk Washington, D.C., each walker raised a minimum of $1,800 in donations. Funds raised are managed and disbursed by the Avon Foundation [a 501(c)(3) public charity] and awarded to local, regional and national breast cancer organizations to support five areas of the breast cancer cause, including awareness and education, screening and diagnosis, access to treatment, support services, and scientific research, all with a focus on the medically underserved. Donations are still being accepted for the Avon Walk Washington, D.C., and registration is still open for women and men to take part in the remaining Walks of 2008: Boston, MA (May 17-18); Chicago, IL (May 31-June 1); Rocky Mountains, CO (June 28-29); San Francisco, CA (July 12-13); Los Angeles, CA (September 13-14); New York, NY (October 4-5); and Charlotte, NC (October 25-26). Already completed is the Avon Walk Houston (April 12-13).


To register, donate or for additional information, please visit http://www.avonwalk.org/ or call 800-541-WALK.


The Avon Walk for Breast Cancer thanks National Sponsor: Reebok; Official Sponsors: Genentech BioOncology, Novartis Oncology and Prevention Magazine; and Official Water: FIJI


Remember: early detection can help save lives. Schedule your mammogram or clinical breast exam today. For more breast cancer information and resources, visit http://www.cancer.org/ (keyword breast cancer) or http://www.avonfoundation.org/, where you can access free printable breast cancer informational literature.


Event information: http://www.avonwalk.org/ or call 888-541-WALK


Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20080504/LASU001-a
http://www.newscom.com/cgi-bin/prnh/20080504/LASU001-b
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN5, PRN6
PRN Photo Desk, photodesk@prnewswire.com
Source: Avon Foundation

CONTACT: Randi Friedman of BNC, cell, +1-646-662-2162, office,
+1-212-253-4650, rfriedman@bncpr.com, for Avon Foundation; or Susan Arnot
Heaney of Avon Foundation, cell, +1-917-209-9518, office, +1-212-282-5668,
susan.heaney@avonfoundation.org; Media Hotline: +1-310-854-4721


Web site: Avon Walk for Breast Cancer

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